Looks like Claiborne is working hard to shed its stodgy image. First the company hired Project Runway start Tim Gunn to help with creative direction, and now the company has signed on cutting edge menswear designer John Bartlett to upgrade the design of its menswear. "My goal is to create an enticing line at affordable prices that men will find irresistible. The Claiborne name has a strong legacy and I intend on honoring that while transforming the men's line to address a great opportunity in the better men's market," said Bartlett in a press release. The new collection will be called Claiborne by John Bartlett.