Every season Gap surprises us by a) still being around and b) killing their seasonal campaigns with looks we crave. This season is no different, with an all-star cast of models, from Swedish documentary-style photographer Lina Scheynius to Brooklyn recording artist Theophilus London, the group flaunts the best of the upcoming seasons selections in shades of washed out, indigo dyed and sun-bleached denim. RJ Mitte from Breaking Bad sports a light wash denim jacket that is competing with the (finally) emerging sun for our attention. If you're going to go #normcore for Spring, you might as well do it with denim.
[images via facebook]