New Era knows that there's one thing that gets the most attention at Coachella, and it's not the music: it's what the nearly 100,000 attendees wear to both weekends of the three-day music festival. In general, Coachella outfits can be filed into three categories: acceptable, functional and completely batshit crazy. With a line of exclusive New Era x Coachella gear that debuts today at the festival, the headwear brand has you covered no matter which group your look falls into.
For concert-goers who tend toward the conventional, New Era has created a classic snapback, with custom Coachella stitching on the front. On the functional side, to beat the Indio, CA desert heat, there's a reversible bucket hat, with minimal branding, but maximum coverage. One side is camo, while the reverse has a colorful palm print. And as for the more, shall we say, idiosyncratic attendees, there's a knit beanie, complete with palm tree embroidery. Because nothing says "fun in the sun with a high of 94" quite like a winter hat. The collection is rounded off with a waistpack, suitable for all of your glowsticks and/or back-up facepaint.
Prices range from $25 for snapbacks to $45 for the waistpack. Available exclusively at Coachella 2015.