MenInvest Acquires Online Retailer, Oki-ni


French, menswear focused media and e-commerce group, MenInvest has reportedly acquired Oki-ni. MenInvest was launched in 2010 by Marc Ménasé, who founded and sold his previous venture, Nextedia, an online marketing agency for $68 million to the French media company, Lagardère Group. MenInvest currently owns three menswear focused e-commerce sites - Menlook, Timefy, and Saint Sens - which have a global reach of about 1.5 million people in over 60 countries. Ménasé's plan to reach €100 million in revenue by 2016 is currently on pace now that Oki-ni has been acquired.

Oki-ni is one of many menswear focused e-tailers that combine e-commerce with editorial. The UK based company, which was founded in 2001 by Charles Perez and Ben Banks, has been a destination for a few of fashion's highly sought out brands like Comme des Garçons, Kenzo, and Maison Martin Margiela. The strength in sales in the UK in addition to the brands sold on the site attracted Ménasé who was looking to expand his company with a "super-premium tier" offering. With this merger, Perez and Banks will acquire shares in MenInvest, have a seat as advisors, and are hoping to see a spike in site conversion.


Via [BoF]