Capsule

MEDIA WHORE: WHO'S BEST IN AD PAGES? & MENS MAGAZINES SKEW OLDER

October 06, 2007 BY CAPSULESNEWS

695---article-image.jpgDNR reports that men’s magazines are skewing older, now that many laddie magazines like FHM and Stuff have shut their doors, Reaching an older, affluent man is now a priority for many magazines. Now even GQ and Esquire are considered almost too young, as titles reaching an older, more sophisticated guy like Men's Vogue and Best Life hit the stands. Even Maxim is trying to shed some of its bad boy content and attract a more mature, successful reader. Read the full story here.

In a related story, DNR ranks the top 10 mens magazines by increase in ad pages. "The men’s magazine arena lost Stuff and FHM in the past year, but the competition for ad dollars remains stiff. Men’s Vogue has upped its frequency to 10 times a year, and Details and Complex both added an extra issue this year. Best Life continues on its rapid growth path, while Men’s Journal will record its best year ever in 2007" Click here to see the leading men’s magazines ranked by ad-page growth through October.