Capsule

MEDIA MONDAY (TUESDAY): STYLE.COM TO LAUNCH SHOPPING CHANNEL

September 02, 2008 BY CAPSULESNEWS

buying-online.jpgCondéNet's Style.com is set to roll out a new shopping channel designed to better enable users to shop for the fashion and accessories that the site's renowned editors choose to showcase on the site. On Sept. 2, the site will debut Shop Now, where designer advertisers can pay to have their brands featured. However, as for which specific items from these brands' various lines of apparel, jewelry and accessories will appear on the site--and which items users can then directly purchase online--that's up to the discretion of Style.com's top editors--essentially creating an editorially vetted e-commerce vehicle.  For example, at launch, Shop Now will showcase 10 editor-selected items out of 50 possible submissions from the brands Gucci, Polo Ralph Lauren, Bulgari and Net A Porter--items ranging from shoes to blouses to handbags. (Mediaweek)