Capsule

MARKETING: REEBOK'S "FRAMED"

December 13, 2007 BY CAPSULESNEWS

barondavis.jpgReebok is getting into the short film game with “Framed”- a series starting tomorrow that will air on Fridays at 10:30 on IFC that presents an unfiltered, real view of the biggest names in sports and entertainment both on and off the field, court and screen. In “Framed” Reebok pairs up entertainment icons who are asked to be directors for the first time, with professional athletes, who become the subjects of the films. Celebs featured in the series include NBA All-Star hottie Baron Davis “framed” by television and screen star Emmanuelle Chriqui, basketball star Allen Iverson “framed” by music icon Nelly and more. Each half-hour episode will follow the athlete/entertainer pair over two days as they get to know each other during the intricate film making process that culminates in the premiere of a short film.