There are a lot of fresh ideas in the magazine world this season.
Tyler Brule’s new title, Monocle launches this month, and print mags Nylon and Vapors go digital.
MONOCLE: A FRESH EYE FOR THE MEDIA WORLD
Tyler Brule, editorial visionary and former founder of Wallpaper magazine, has launched a new magazine, called Monocle, that’s applying a fresh eye to the publishing and media worlds. The magazine is a real in-depth read, with close to 250 pages in the premier issue, and will be published 10 times a year.
Monocle’s press release explains its mission: “Created for an audience that existing media models currently ignore, Monocle is a global media brand that combines print, web and broadcast components. At its core lies a monthly magazine delivering original coverage in global affairs, business, culture and design. Sitting alongside will be a web-based broadcast component delivering bulletins, mini-documentaries and talk formats.
“Monocle will be published from a London hub and from launch will have editorial bureaux in New York, Zürich and Tokyo. Staffed by an editorial team of 22, the team has been drawn from the Independent, BBC, The NewYork Times and a host of other international news organizations. Printed in the UK, the magazine will focus its distribution in Europe, North America and the Asia-Pacific region.”
Monocle will be read by an intelligent, well heeled international clientele, and will cover 5 distinct subjects: Affairs, Business, Culture, Design and Edits. It’s a bit smaller than a standard magazine size, and features beautiful visuals, innovative articles and profiles of people you really want to get to know. Smart journalism, a global point of view are hallmarks of every article. If you haven’t seen it yet, pick one up today. It’s sure to cause a stir in the magazine world.
GET ON LINE: NYLON AND VAPORS GO DIGITAL
On a totally different front, we really love the new trend in print magazines going digital. Nylon’s been publishing its magazines online offering its full content in digital form to subscribers, as well as adding extra content by linking their editorial profiles to MySpace pages. filled with video downloads, contests, extra content and more.
West Coast skate, art and style magazine Vapors also went digital recently, creating a digital recreation of an actual magazine, with pages that turn. We like the feeling of reading a magazine, while sitting at our laptop. Check out the latest issue here, which features interviews with Andy Howell and Peanut Butter Wolf, as well as tons of great fashion pages.