Magazine Alive Launches in Tokyo


magalive.pngThis week Vogue Nippon, in collaboration with avant garde Japanese fashion house Comme des Garcons, celebrated the launch of “Magazine Alive”, their new pop- up shop in Tokyo’s trendy Aoyama district. On hand to fete the event were some of Japan’s most prolific fashion editors, artist Takashi Murakami (who designed the second floor of the shop with his signature pop- art infused flowers and designs), Comme Des Garcons creator Rei Kawakubo, and former protege- turned- fashion- powerhouse Junya Watanabe.  (PSFK/HighSnobiety/WWD)

The space- the same one the Japanese brand used for its one-off Louis Vuitton boutique- sells an intriguing mix of fashion and accessories, from t-shirts bearing the manga likeness of Hedi Slimane, Marc Jacobs and Donatella Versace, to silk gowns from Undercover, knits from Martin Margiela and transparent plastic handbags from Loewe. The content of the store will change from month to month to coincide with the contents of each new issue of Vogue until “Magazine Alive” finishes its run in November. In keeping with the July’s manga-themed issue, Murakami decorated the second floor of the store with his signature flowers while Karl Lagerfeld crafted an original window display featuring mannequins clad in silver lame and miniature dolls in quilted get ups. “