London Fashion Week is to stage another menswear day on September 23, showcasing 25 designers.
The British Fashion Council (BFC) said the event follows on from the success of the menswear showcase last February which was co-curated by Lulu Kennedy, founder of Fashion East.
BFC said the new schedule will encompass a "diverse mix of designers spanning emerging through to established", incorporating catwalk shows, presentations and installations.
Opening with shows at the new LFW venue in London's Somerset House will be Carolyn Massey and James Long, recipients of the BFC's first Newgen Men talent support scheme sponsored by retailer Topman. Meanwhile, Fashion East's menswear installations, again curated by Kennedy, will feature 12 designers
Other events will include Savile Row tailors E Tautz and Richard James staging presentations in-store while Wintle, the eponymous label by Jsen Wintle, will show his collection on the Somerset House catwalk.
Aside from the show schedule, Nicole Fahri will also be holding an evening event in-store to celebrate 20 years of its menswear collection.
Simon Ward, BFC joint chief executive, said: "The strength and diversity of labels showcasing their spring/summer 2010 collections shows just how much support there is for a dedicated menswear day in London." (WGSN)