London Collections: Hunter Gather

June 17, 2013 BY WATM

Words by Robin Reetz

The Hunter Gather presentation at London Collections: Men marked a big day for the fairly new brand. In addition to the presentation for their SS14 menswear line, Hunter Gather also debuted their first womenswear collection.

The brand, which launched in December 2012, serves as a collective of designers, writers, stylists, and photographers, all led by David Bradshaw. The presentation took place at their Marylebone concept store on the morning of day two of LCM. The vibe was relaxed, with press and visitors mingling over Climpson & Sons coffee and pastries.

Hunter Gather’s SS14 menswear collection consists of a muted story with khaki hues and graphic print story. Shades of khaki and tan were found in corduroy jackets, soft knits, and stiff, tailored button-down shirts. White trousers complimented the khaki story and the button-down shirts covered in black or red graphic squared and circular patterns. These pieces were the most highlighted of the collection as well as the crowd favorite.

Hunter Gather’s first take on womenswear proved successful but it is evident that work still has to be done. Pleated silk skirts and soft sweatshirt knits in familiar graphic prints of lipstick and eyes were fun. A rack of tailored, everyday shirtdresses in khaki and olive green had a flattering cut. The collection veered off course with the incorporation of lace dyed in more typically masculine colors amongst the pretty patterned pieces and well-made shirtdresses. The brand labeled it as “feminine camouflage," a solid first effort in womenswear from the brand.

Scroll below to see more photos from the presentation.


Robin Reetz is writer based in England. You can find more of her work here on her blog, Second Floor Flat.