PTTOW is a TED-talk-esque conference that showcases game-changing projects in the young adult market, innovative companies, and influential cultural icons that are changing the current culture. From the founder of Patagonia and WILL.I.AM to the 14th Dalai Lama, PTTOW has a myriad of members to help facilitate the types of talks that are given. We can promise you, they are inspiring.
Tony Hsieh, CEO of Zappos and JC Curleigh, President of Levi's had the opportunity to give talks at the most recent conference, which took place last month. The two majorly influential brands give us a peek into their minds and what they do to stay on top in the competitive world that surrounds the business of fashion. While Tony talks about what they are doing to revitalize downtown Las Vegas, JC talks about his struggles and successes in figuring out how to keep the world-worn denim brand current.