Capsule

LARGEST ADIDAS STORE OPENS IN BEIJING

August 04, 2008 BY CAPSULESNEWS

adidaschair1.jpgBeijing, home of the 2008 Olympic Games, is now also home to the largest Adidas Brand Center in the world. The opening took place on midnight July 5 in Sanlitun Village Shopping Center, located in Beijing’s Chaoyang District, only minutes away from major Beijing tourist attractions as well as the Workers’ Stadium. The store features products from all Adidas divisions as well as a special exhibition from artist Dorophy Tang. Tang’s Louis -style chairs are covered in the notorious Adidas logo and chubby baby imagery, all finished off with a “destroyed” look- mimicking the happiness and dirtiness one may encounter on the soccer field.—ABG

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