J Crew x Warehouse

April 08, 2010 BY CAPSULESNEWS

jcrew2 The retailer has collaborated with Japanese selvedge denim label Warehouse on an exclusive men’s style that will sell for $300 on its Web site, and at its Men’s Shop and Liquor Store locations here. The style’s name, Lot 484 jean by Warehouse for J. Crew, is a nod to the address of the Men’s Shop at 484 Broadway. The Lot 484 will be made using Warehouse’s 14-ounce selvedge denim. The fabric is composed entirely of Memphis-grown cotton that has been woven and dyed in Japan. Muytjens described the fit as lying between J. Crew’s 484 slim and a Levi’s 501. The jeans will be nearly untreated, as well, having been given only a light rinse.

“It’s just a rinse to take the shrink of it out,” said Muytjens. “You have to do the work yourself. You have to wear it, but they fade really beautifully and quickly.” J. Crew is also making efforts to maintain the Warehouse DNA in the product. Details such as steel rivets and fly buttons that will eventually rust and are traditionally found on Warehouse jeans will remain on the Lot 484. As with Warehouse jeans, all Lot 484s will come in a 34-inch inseam. Stores will offer alterations but will take several days, because J. Crew plans to use a Union Special 43200 chain stitch machine, a rarely found machine developed expressly for altering denim. (WWD)