Capsule

In the Mood: Pointer's SS 13's Institutional Inspiration

July 19, 2012 BY CAPSULESNEWS

Pointer's mood board for SS 13

Public pools, outdoor tennis courts, ski hill ticket booths, all of these recreational institutions call to mind a similar aesthetic. Pointer caught on to the value of these spaces as locusts of beauty for their SS 13 collection. The brand was created as the anti-limited edition shoe and foe to the popular sneaker. Embracing these spaces, and their London-based roots, Pointer is using colors like burnt copper and French roast to bring a 1970s holiday-in-Britain theme to life for their latest collection. The colors add a unique spin to the classic sport shoes they make, and their ongoing collaboration with Comme des Garcons is positioning Pointer as one of the brands not to be missed at Capsule Men's NY next week.

Their goal: to have you playing racquetball like a pro.

 

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