Harvey Nichols unveiled the long -awaited refurbished menswear department in their London flagship today. The 28,000 square foot space represents the retailer's efforts to go after the ever-important menswear customer, and to create a compelling brick and mortar experience in an age of e-shopping. Taking a fresh approach to merchandising, the new menswear area was specifically designed to engage and inspire menswear shoppers, and to make the entire shopping experience personalized, and convenient. There are now seven distinct departments in the space-- international designer, denim,casual, tailoring, contemporary, accessories and shoes. Still to come is Project 109 -- an curated area that will showcase exclusives and limited edition products, which will change on a month basis.
The design of the space, heavy with masculine wood, copper and marble accents, and dotted with mid century modern furniture, is the first step in the store's plan to overhaul the look and feel of the entire shop, emphasizing the Harvey Nichols experience, rather than a department store comprised of branded shop-in-shops, and designer areas.
About 50 new brands are being added to the space for a total of 270 labels. New names include Dockers, Vince, Corneliani, Facetasm, Tourne de Transmission, 3.1 Phillip Lim, Schott, John Lobb, Valextra, Mont Blanc, Borsalino and Shingle. Matthew Miller, Casely-Hayford, Peir Wu, Tiger of Sweden, Soulland and Grenson are among the brands that are doing exclusive capsule collections to mark the unveiling, reports WWD.
Can't get to London right now to shop this amazing space? Click here to take a virtual tour.