Capsule

Gucci's Tastemaker Endeavors

August 06, 2009 BY CAPSULESNEWS

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We never considered Gucci to be “tastemaker” but even the luxury house is actively pursuing our market with some “non-traditional" marketing such as  a traveling pop up store, and some limited edition footwear, including a series of collabo kicks designed with dj Marc Ronson.  “Gucci Icon-Temporary units will feature 18 exclusive sneaker styles — 16 for men and two for women. Incorporating classic Gucci design elements such as the GG logo and a stylized version of the Gucci red-and-green web detail, each shoe has an embroidered “Limited Edition” label inside and a silver or gold metal dog tag hanging from the laces. Leather tags on shoe laces can be customized and embossed with a shopper’s initials,” reports WWD.