September 01, 2007 BY CAPSULESNEWS

concre_invitation.gifFinally G-Shock watches are making a comeback with a new style, and collabos with some of our favorite artists and tastemakers. The first G-SHOCK CONCRE series, featuring models created in partnership with New York artists ERIC ELMS, MADSAKI, ROSTARR and East Village retailer DAVE'S QUALITY MEAT, will be viewable to the public at an exclusive model launch exhibition hosted by DAVE'S QUALITY MEAT during New York Fashion Week (September 5th - September 12, 2007). As a complement to the exhibition, on the evening of September 9th, a private CONCRE launch reception event for media, artists, retailers, friends and family will be hosted by FRANK 151 at THE PLUMM in the West Village.