Tennis turned punk brand, Fred Perry has maintained the balance between the tennis courts and the streets of London. The wreath logo of the brand that actually comes from Wimbledon doubles as a symbol for British youth cultures, and their Laurel Wreath collection pays homage to tennis and British youth impeccably.
For SS14, the Laurel Wreath collection has three stories, one in which is a Re-Issue collection, while the other two are Spring/Summer ready Acid Brights and the hyper trendy Graphic Suedehead stories. The Re-Issue collection is just that - reissues of the brand's classic color combinations on staple pieces - and is offset by the modern collections that play with new and exciting prints and patterns.
For men in the market for neon hues and color blocked shirting, look no further, and if you're looking for classic, refined quality, Fred Perry has you hooked up too.
Check out the three stories of the Fred Perry Laurel Wreath SS14 collection above.