If you haven’t been to Harlem in a while, here’s a great reason to go. The first official skate/lifestyle boutique, called Everything Must Go, opened there recently, in the unlikely, but historic block- on First Avenue between 117th and 118th street alongside the original Patsy’s pizza, a bodega and a beauty salon, in the heart of the old-school Italian enclave within Spanish Harlem...
Offering skateboards and related equipment, plus a range of premium streetwear clothing brands, Everything Must Go will fill a void in a neighborhood where the interest in skateboarding and underground clothing labels has reached a fever pitch.
The store sells brands like Billionaire Boys Club, California-based Crooks & Castles, heritage rugby shirts by Canterbury of New Zealand, CLAW Money, Felony Ring, jewelry by Gabriel Urist, sneakers by Converse, and the Everything Must Go house label Vigilantee. Skate decks, wheels and equipment will be offered from brands like Blockhead, Shut, ZooYork, Baker, Think, DGK (Dirty Ghetto Kids), Venture and Hubba. Handmade bikes by Brooklyn Machine Works are available by special order.
Everything Must Go is co- owned by partners Bahr Brown and Tone McRae. Brown worked at lower Manhattan’s SoHo Skate back in the late 80s and had been noticing a massive interest in skateboarding in Harlem. “It’s beautiful to see this interest in skateboarding uptown,” he says. “When I was young, it was an anomaly – a black kid from Brooklyn skating in Manhattan. People often think West Coast, suburban or white kids when they think of skating, but that’s never really been the case. We’re definitely gonna help change that, and hopefully cater to all the young people up here who are, or want to get into skating.”
Everything Must Go
2281 First Ave. (Between 117th and 118th Streets)
New York, NY 10035