Études Studio may have only been founded in 2012, but the French menswear collective introduced a Spring 2015 collection that takes it's inspiration from Fido Dido, the iconic cartoon that debuted 30 years ago.
For children of the late 80's and early 90's, Fido Dido was a familiar doodle that adorned everything from t-shirts to Pepsi cans, not to mention a run as the star of Saturday morning cartoon interstitial spots. After an absence from the spotlight, Études is returning him back to his rightful place on tees, along with sweatshirts, knits and one very attention-grabbing black and white checkerboard suit.
The brand spoke with Fido Dido creator Joanna Ferrone as the collection hits retail, and asked about Fido's lasting appeal.
"It is really nice to look at Fido today and note that he hasn’t changed a bit," Ferrone said. "He still looks visually fresh to me, people young and old seem yet to respond in a positive way and Fido gives positive back. I’m proud of him."
For more on the Fido Dido x Études collaboration, visit the Études site here.