Capsule

DOESN'T IT FEEL GOOD?

December 02, 2008 BY CAPSULESNEWS

Jeffstaple.jpgJeff Staple surprised us today when it was announced that the designer will create an exclusive Airwalk  collection  exclusively for Payless.  Each season twelve original street and skate styles will be introduced. “This collaboration with a designer of Jeff’s stature and influence is tremendous for the Airwalk brand,” said Bruce Pettet, president and chief executive officer of the Collective Licensing International, owner of the Airwalk brand.  “This alliance fits the brand’s heritage and, more importantly, helps us continue to innovate and build the Airwalk brand with our target consumer.” No word from Staple on the project. The line is due to launch in fall 09 at about 400 Payless stores and online at Payless.com for about $50 a pair.