A collaboration between avant-garde designer Yohji Yamamoto and Adidas has proven to be both a critical and commercial success since its first collection for spring 2003. Since Yamamoto’s long been enamored with pockets and new fabric technology, Y-3 is known for its edgy takes on the basics of athletic wear e.g. tank tops, warm-up jackets, and sweatpants. These are amplified with new proportions and colors, and practicality is pushed to the limits with past appearances of floor-length tank dresses and neon track suits. The label boasts celebrity clients such as Kanye West, Estelle, and Jeremy Kost. As they prepare for our Compass tradeshow this weekend get your interview scoop with Mr Yamamoto after the jump. (~Maryam Majekodunmi)
From what did you draw inspiration for your SS10 collection?
Mr. Yamamoto: I am moved by Japanese culture and the culture of great European influences. M y desire of making elegant and chic sportswear lets me play with the two opposites of fashion and sports. So Y-3's S/S 2010 collection is naturally inspired by soccer and the upcoming World Cup.
What key styles shall be presented for SS10?
Mr. Yamamoto: As always, jackets are a strong element in the men's collection. Key looks for the season are the rain jackets, classical windbreakers but also sophisticated polo blazers. The colour palette is dominated by classic black, white and navy. Highlights in the accessory range are a variety of wrinkled nylon bags, especially the black nylon backpack is a great statement piece.
In addition Y-3 offers a beach capsule collection including comfortable track pants, hoody jackets and shirts, retro inspired beach shorts and striped beach bags in different shapes and sizes. The beach collection adds some strong and fun colour accents to the overall range.
Every season Y-3's sneaker range is updated, this time most importantly with a Hayworth high top version in white and new styles are featured with the Kazuhiri and Tomotak.
As of late, has anything caught your attention?
Mr. Yamamoto: In Japan finally summer has arrived and with it the fever of next year's World Cup.
Do you have any exciting summer plans?
Mr. Yamamoto: My plans are my family.