CHECK THIS BRAND: Yoko Devereaux

January 02, 2007 BY CAPSULESNEWS


Yoko Devereaux- representing Brooklyn

Now repped by Brand Pimps.


Yoko Devereaux is not a Japanese brand, or even a real person. The men's wear collection is designed in Brooklyn by Andy Salzer- Williamsburg hipster and man about town. There's a certain mystique about the brand that's earned it tons of press coverage in the world's best magazines and made it a favorite with the art crowd.

We love the brand for its great fits, attention to detail, and mix of tailored looks with casual elements. There's also amazing collaborations, like the new brass bottle opener in the shape of brass knuckles co- designed with design company DFCasa, a limited edition Altoids tin and cute sub-collections, like Deveroos-- the Underoos inspired underwear collection whch featured the artwork of several hot contemporary artists.

For fall 2007, look for a great assortment of tailored fleece outerwear, carrot pants, and updated casual blazers. The palette is decidedly masculine- grey, black and white mingle with pops of cranberry, and navy. There's also some amazing plaids and hunting prints.

Yoko Devereaux opened his first boutique in Williamsburg in early 2006 and is celebrating the first anniversary of the store in February. the collection is also sold in stores like Odin, NY and Hejfina in Chicago, and Colette in Paris.

Below are some photos of the spring 2007 collection. The fall collection will debut at Project NY. Please call 212 206 8310 for an appointment.






Yoko Devereaux, 338 Broadway, Williamsburg, Brooklyn, NY , 718 302 1450