Capsule Paris Preview: We Were Once Fiends

September 16, 2014 BY WE ARE THE MARKET


Now in its second season, We Were Once Fiends is a luxury streetwear label made for women, blending high fashion with New York street. Heavily influenced by men's street and work-wear garments, FIENDS offers classic utilitarian garments, made specifically for women, with a present-day edge.


Hoodies, tees and slouchy trousers all made from exclusively Japanese fabrics, including various weights of cotton jersey, denims and woven fabrics are key for SS15. There are many original finishing techniques that are developed in house, and give the garments a rough, yet high polished look.


Taking cues from workwear utilitarianism, WW1F is designed for the woman who expresses her feminine individuality confidently through sexually understated clothing.


S/S ‘15 consists of a color palette of white and ivory, pink and tan, black and teal. Gingham plaid is introduced in three colorways. Denim is replaced by duck canvas, washed, worn, frayed, and made into deconstructed jean jackets and small accessories such as hip sacks and backpacks.


WE WERE ONCE FIENDS is manufactured in NYC.