New to (capsule) (and new to the world!) is LA based Pretty Penny Stock, a line developed for ladies by the same geniuses behind the successful menswear line, Penny Stock. The sister and brother labels are the children of a POP Studios, a creative partnership between John Moore and designer Michael Abbey. While the men's line was born from references of The Great Depression, this first women's line is more light hearted, drawing inspiration from free loving London in the 60's. Think Penny Lane, and early Beatles Liverpool. Plenty of floral prints, wide leg pants and an incredible menswear inspired bomber. Groovy.