Capsule NY Preview: Potter

September 11, 2014 BY WE ARE THE MARKET


Created by 2 friends who are fashion industry veterans, Potter was designed with balance in mind.

The collection is very sexy and slightly androgynous, slightly formal yet casual and all heavily malleable to the styling approach. Architecture, texture and opacity are big themes for the collection this season; washed fabrics add to the relaxed feel, while the cuts and style lines maintain a hard-edged geometry.


Key items include a painted print detailed spring outerwear such as the Eymes Jacket and Ansel Trench, with removable sleeves, along with the Pax Jumper, Pilot Short, Dane Tank and Derby Tank.