For designers, understanding who you're designing for is key. FIT-educated Mimi Wong of the New York-based label Minan Wong has a crystal clear idea.
Just see the Minan Wong brand statement: "We create for female leaders who go against the grain, never shy away from a challenge, and always maintain grace under pressure. A worldly role model of substance who champions the work life balance, our clothing effortlessly styles the modern woman who prioritizes health and fitness above her success. But, perhaps most importantly, the Minan Wong woman, like our collection, is focused on people and the planet."
That focus on the planet isn't just lip service either; since it's launch in 2014, Minan Wong has been produced domestically, using the most high-end, sustainable fabrics available. It all adds up to a complete picture of guilt-free career wear made for a sophisticated customer who enjoys a playful twist in their wardrobe.
You can see Minan Wong for yourself at Capsule New York Women's from February 22nd through the 24th at Pier 94 on the west side of Manhattan. Don't miss out!