Can Menswear Trade Show's Find Their Niche?

April 03, 2014 BY CAPSULE


"Can’t we all just get along?" Asks WWD in the opening paragraph of a recent article entitled Men' Wear Trade Shows Find Their Niche. The author goes on to say that "In the case of competing trade shows, the answer is yes — at least according to their owners and operators."

Capsule's own Deirdre Maloney recently sat on a panel at the Fairchild Fashion Media Men's Wear Summit to talk with Aaron of Agenda, Sam of Liberty Fairs and Tommy of Project. Find a teaser paragraph below and check out the whole article here:

"Since its founding in 2007, Capsule has worked to offer a “highly curated show” that would be the antithesis of the “big-box trade shows” with their “million-dollar booths,” according to Deirdre Maloney, founder of Capsule Show and BPMW Agency. “We thought there was a departure between what the trade show was and what it should be, which is a showcase of product. At the time, it was all about who could make the most noise. Capsule is a show where product reigns supreme. All our fixtures are provided, we’re a highly curated show and we take a stand and turn away more brands than we accept so that buyers and press know they’re going to get a certain caliber of brand: people who are innovative with a focus on quality, the freshman class, or sophomore class of who the next greats are going to be.”"