Capsule

BRAND TO WATCH: DITTOS

March 08, 2007 BY CAPSULESNEWS

dittos1wwd.jpgIn a season where colored denim and high-waisted jeans are all the rage, bringing back DITTOS- the iconic brand from the '70s is a no-brainer.

As reported in today's WWD, Daniella Clarke, designer for Frankie B jeans, has signed a license to bring back the DITTOs label. The brand was super popular in Southern Cali in the early '70s, and was one of the first must-have jeans labels. The brand basically disappeared, and even vintage DITTOs are extremely hard to find, The brand was known for its wide range of colors, and super slim, high waisted styles.

The new jeans, which will hit stores like Intermix, Henri Bendels, Lisa Kline and Tootsies on March 30, will have a slightly updated fit (the rise will be only 9 1/2" rather than the orignial 11") and will be available in slim, flare, and straight legs in a rainbow of colors.

The brand will wholesale from $75-$89. Clarke plans to offer a full lifestyle collection, not just denim and tees.

We can't wait!