"Less pop dink and more tough ass." That’s how designer Mic Easton describes Another Boy-- the hip younger brother of Aussie cult label Material Boy. Intended to bridge a gap between the street, skate and hip-hop markets and the higher-end of fashion, Another Boy captures an audience seeking out a design-focused quality garment without the designer price tag. Another Boy goes tough with a darker palette of black, purple and red. Some old favorites including flannel check and the 70’s lumber-jacket. There's also an updated tartan and new prints like ‘bloodbath’ and ‘spider-pan’. And, there’s loads of cool tees, track pants, hoodies and sweats feature with some highlight jackets and beanies.
More pics after the jump.