Our New Year's Resolution every year has been "hit the gym harder than ever before". The triple smorgasbord known as the holiday season passes us by leaving us with a monster gut every year, so of course we have to be proactive and get rid of the damn thing. We're not the only ones, in fact this somewhat sets the mood for Grover's SS14 collection.
Los Angeles based brand, Grover excels at creating high quality men's basics and essentials from materials sourced in the United States. Grover's mission is perfecting comfort and style through a consistent fit every season. Every collection caters to the man that appreciates authenticity interwoven in the fabrics of carefully crafted clothing.
For SS14, the brand's in-house team designed multiple collections for SS14 that were inspired by their own passions. Grover puts their gym membership to full use prior their vacation in SS14. The "Grover Goes To The Gym" part of the collection is modeled by a gym rat in the lookbook as he completes his boxing routine, while the "Vacation" part of the collection is modeled by friends lounging, bike riding, and catching some rays while exploring their destination.
This lookbook is more than enough reason to start getting beach right now for next year.