Trovata Breaks Up.
Jeff Halmos and Sam Shipley, two of the founders of the cult contemporary label Trovata have announced that they are leaving the label. They cite "creative differences" as the reason for their departure. The two leave just months after another founding partner, Josia Lamberto-Egan left the company as well. John Whitledge, Creative Director, is the last man standing.
The split was reported in today's WWD.
Trovata was founded 5 years ago, and the collection raised the bar for design concepts and quality for premium and contemporary brands. Trovata's very distinct design aesthetic that blended tailored quality and techniques with a preppy vibe and weathered, flea markety feel, has earned it plenty of praise from editors, stylists and retailers. The designers' habit of creating a back story and fictional muses for each collection has become the industry standard in a market that now demands authenticity and unique character from every collection. Their inclusion of cute notes and stories on the insides of their garments is often imitated.
The company is a favorite of Vogue editor Anna Wintour, and Trovata won a CFDA/Vogue Fashion Award last year that recognizes up and coming talent, and awards them wth $200,000 and a year of business mentorship. The boys took home an Ecco Domani award for young designer talent the year before.
Going forward, Whitledge plans to open freestanding stores. Halmos and Shipley are looking into starting a new brand.
Boys, you're as cute as a boy band, and your clothes were inspirational. Good luck in your future endeavors!