Interview by Andree Hoxfeldt
2013 is proving to be a surprisingly great year for new Danish female musicians. Fresh new sounds from artists like Mø, Devon Seven, Mendoza, Gold Lip and Freya Kirk have been on repeat on my stereo for a while, and they all seem to have to popped out of nowhere. They all manage to create their own unique universes in which visuals complement the music in ways were not used to seeing in Denmark.
I had a talk with Mendoza and Devon Seven about sounding like a goat, upcoming stripteases and more.
Andree Hoxfeldt: Tell me a little about you as an artist - What's the idea behind your music and how long have you been doing it?
Devon Seven: When I was about 12 years old I started making songs with my friends. Silly stuff that had no meaning. As I grew older the songs became more serious, and I used them as a way to express all my thoughts or frustrations. I have tried several times to stop writing music, but I cant stop. So there is no specific idea behind my music, besides the fact that I cant help myself. Also I love creating songs that wakes an emotion in people, whether its sad or happy.
Mendoza: Im very unstructured and chaotic and Im trying to find a system in it. My brain is divided in very tiny boxes.
I involuntarily separate everything I do and the boxes get filled up very easily and fast. So I live in my own presence in my own world, which makes me very selfish. Sometimes the reason I make music changes, so all I can truly say is that I've never been so passionate, nervous and afraid about anything as I have with music - it makes me feel human. I've been singing since I was little, but then I got older, my voice changed and my parents told me I sounded like a goat. I never believed in my voice or abilities so I was on and off with it in my head. I never really told anybody how much it meant to me. We all hate getting judged on things that matters the most. I wrote Love Druggie just about a year ago and its the first song I've written from beginning to end, so its special to me in a lot of ways. There are memories and emotions with that song on so many levels.
What inspires you?
Mendoza: Of course my surroundings inspire me. Everything I see and hear. I listen to music at every chance I get, also when I sleep. I listen to many different kinds of music, but I don't understand genres. I have no idea what is what. It works best for me not to think about what Im doing. The inspiration from all the things you take in every day will come naturally.
How important is your visual presentation, including the fashion side, and how does it affect your music?
Devon Seven: Its crucial to me. When I hear a song on the radio, I picture how the artist looks or how the music video might look like, and if I really like an artist, I will study everything about them. My first music video River Flows was very influenced by fashion. I wanted the whole look of the video to be very chic, and got inspired by the designs of one of my favourite designers Asger Juel Larsen. Sometimes I even imagine the music video before I have written the song. Street fashion is especially inspiring. For instance if I see a hot girl on the street wearing a bomber jacket, I might feel like writing a punk song, or if I see a cool guy in a biker jacket I might feel like doing a cover of The Ramones.
What can we expect from you in the future?
Devon Seven: More music, more videos, more striptease, and that I will throw a concert in a parallel universe featuring Kurt Cobain and Aaliyah.
Mendoza: You can expect nothing, I'm very good at keeping secrets and I love to surprise.
For more, check out devonseven.tumblr.com/ and @OMGITSMENDOZA and @clueleslie on Instagram
Andree Hoxfeldt is a DJ, stylist, and blogger with Danish magazine, Cover. You can follow his blog, Entree, here.