AIMÉ LEON DORE A NEW YORK STORY
Sometimes we come across something that moves us. May be a distinct smell, a feeling, the way a person looks at you, a song, a taste, an artist, or the way a material feels on your skin. We usually are surprised or relived, either way we are moved. And it’s because whatever that emotion translates to it touches a counterpart in your heart and spirit, it’s true, original and authentic. As human beings we find comfort in the truth.
Once in a while you come across a brand that does this. This is AIMÉ LEON DORE and a true NEW YORK STORY. From the outside, you look at their website and find beautifully crafted French Terry coats, thermal-lined crew-necks and oxfords, sweatpants, cable knits, Melton wool fedoras, and flight jackets. But, from my perspective and the way I was “moved” is that it is a sense of relief that there are still operating entities that focus on the ‘how’. How they created a product, and the influences that came together – those smells, tastes, relationships, songs to create what it is today, a beautifully crafted _____. Aimé Leon Dore released a 13 piece menswear apparel and accessories collection earlier this year that received a lot of praise. But I would hesitant to define them as that; or only tell you that I am writing this because of that line, its more so the movement that the brand represents that I am most excited for. I believe that the team behind it is something to never forget. A brand born and inspired by New York City, and like the city itself, it will be consistently changing with limitless possibilities.
You can look at their website for more information http://aimeleondore.com/ & e-store but take a peep at the mission statement below and tell me it doesn’t give you that some type of feeling. Also, a girl’s got to call out that their thermal lined Aimé crew looks a lot like how I spell my name in cursive…by chance?
Imagination has no boundaries
It is instead a never-ending mental quest that defines us as humans
It is a constant stream of thought that often permeates deep into the soul
Undefined and limitless
Who we are is a result of our imagination
Who we are radiates beyond any singular purpose
Who we are is always changing, always evolving
We are Aimé Leon Dore