Capsule

ADRENALINA PUMPS ADRENALINE INTO RETAIL

November 11, 2008 BY CAPSULESNEWS

0408adn2.jpgIn today's increasingly difficult retail environment, new concepts have emerged to attract customers and make shopping even more exhilarating for some of us. Adrenalina, a new extreme sport store concept, has just opened it's third store in Tampa, FL. Featuring a FlowRider with a 4-inch-deep sheet of water with 35,000 gallons of water moving 30 miles per hour beneath it (you do the math!), this eye-catching device has been linked to the success of this new chain. While it may be a costly draw, Adrenalina plans to open a variety of stores in malls nationwide come 2009. While I doubt I'll be interested in the Ed Hardy graphic T's, I may just fork over $20 for a half hour of wake-board thrills. Surfs up! - Andrew Mukamal