November 11, 2008 BY CAPSULESNEWS

0408adn2.jpgIn today's increasingly difficult retail environment, new concepts have emerged to attract customers and make shopping even more exhilarating for some of us. Adrenalina, a new extreme sport store concept, has just opened it's third store in Tampa, FL. Featuring a FlowRider with a 4-inch-deep sheet of water with 35,000 gallons of water moving 30 miles per hour beneath it (you do the math!), this eye-catching device has been linked to the success of this new chain. While it may be a costly draw, Adrenalina plans to open a variety of stores in malls nationwide come 2009. While I doubt I'll be interested in the Ed Hardy graphic T's, I may just fork over $20 for a half hour of wake-board thrills. Surfs up! - Andrew Mukamal