March 24, 2008 BY CAPSULESNEWS

RTEmagicC_pantone-eyewear-frontjpg.jpgWhen the iMacs started coming out in multiple colorways, it was arguable the beginning of the modern customization era where you can have just about anything in any color you want.. Pantone, the og of color-matching, is releasing their Pantone Eyewear series that allows for consumes to customize the (you guessed it) color of the eyewear frames. The palette for Pantone eyewear has "endless possibilities" for interchanging rims and arms. Look for them soon in metal optical, semi rimless, sport metal and sport variations. (Selectism)