London-based designer Kit Neale has never been one to shy away from quirky, graphic prints. In fact, he's built the bulk of his brand catering to a guy who isn't afraid of a little all-over pattern in his wardrobe.
Neale released AW14 campaign this week, which showcases his rat-centric prints with a little help from the real thing. Shot by Rhys Frampton and styled by Way Perry, the photos bring to life his rodent motif, which Neale told Wonderland was inspired by London's Elephant and Castle, prior to its redevelopment.
See the video below for more from Kit and his furry friends, and check the Kit Neale site for information on where to buy.