Started in 2008, an artisan hub for designer information and fashion resource, Assembly New York is a mens and womens boutique focusing on international and otherwise hard-to-find luxury labels alongside curated vintage and art d'objet. Many of the articles are the result of collaborations with designers and are exclusive to our New York location and website. In 2009 Assembly introduced the in-house collection, designed by owner Greg Armas. This collection is a unisex and uniform range, combining exclusively natural and historic fabrics in a spirit of a future-primitive instinct; utilizing the organic technology of those survivalists before us. Garments of linen, cashmere, and fine cotton with leather and pure silk details (fur-lined pockets, suede-lined waistbands..) are intended to create comfort and durability, allowing each piece to stand on its own and achieve archival quality. Subtlety is paramount and design details are concealed and personal, available only to the wearer. All garments are handsewn in New York City and are available year round in varying and appropriate fabric selections. We checked in with Greg about his upcoming SS2011 which be primarily white and ecru, and will debut at (capsule) Paris June 25-27. Check it out after the jump.
Whats the inspiration behind the SS11 collection? The beach, earthfirst, the suns natural destructive qualities, laziness, accidental architecture
What do you expect will be some key items in the collection? Paperthin spring raingear, collaborative clog with a'detacher, suede blazer.
What palette are you working with? as well as key fabrications... Creams, whites, indigo.
What are your plans for the summer? Make some music!