Vaara

“Active living has become a modern lifestyle norm, where we are active all the time, regardless of time and place. Accordingly, our views on what forms a contemporary, coherent way of dressing have come to shift as well, requiring greater harmony between functionality and style. Inspired by the idea of an active multi-purpose uniform, Vaara’s design focuses on pieces that combine effortlessly...”

Vaara

London, London, United Kingdom


Active living has become a modern lifestyle norm, where we are active all the time, regardless of time and place. Accordingly, our views on what forms a contemporary, coherent way of dressing have come to shift as well, requiring greater harmony between functionality and style. Inspired by the idea of an active multi-purpose uniform, Vaara’s design focuses on pieces that combine effortlessly with each other and support the wearer’s demanding lifestyle. Building on three purpose tiers “Perform,” “Rest” and “Enhance,” Vaara offers a cross-functional, layered approach, providing an elegant and concise active wardrobe. Launched in 2015, each Vaara collection spans seamless technology performance-wear, luxe knits and laid-back essential. Along with our product, Vaara is also an online destination for choices about health, fitness and beauty, delivering inspiring expert-led content.

Contact information:

Katia Varfolomeeva

Bryan Jandrell

61/63 Crockhamwell Road, Woodley

Reading, Berkshire, RG5 3JP

+44 (0) 7834235073

Sales:

Bryan Jandrell

Vaara

61/63 Crockhamwell Road, Woodley

Reading, Berkshire, RG5 3JP, UK

+44 (0) 7900905353

bryan@vaara.com

Additional Sales Contact:

Katia Varfolomeeva

Vaara

61/63 Crockhamwell Road, Woodley

Reading, Berkshire, RG5 3JP, UK

+44 (0) 7834235073

katia@vaara.com

On the web:

New York Women's RTW AW17 Axis AW17
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